Why Rare Beauty Lip Oil is the Holy Grail of Lip Products


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I entered the era of "my lipgloss be poppin'" and couldn't quite embrace the matte lipstick and lip liner trend of my twenties. Luckily, with the comeback of all things early aughts, glossy lips are back in vogue. During a much-needed pit-stop at Sephora, I was pleasantly surprised to find Rare Beauty lip oil available.

I quickly added a tube to my in-store pickup order, hit the road, and prepared to enjoy a lusciously shiny and moisturized pout. Here are my genuine thoughts on Selena Gomez's Rare Beauty Lip Oil, likely to grace your For You page any minute now.

Rare Beauty Lip Oil Review

Rare Beauty Lip Oil
Rare Beauty Lip Oil — in shade Delight

For those unfamiliar with lip oils, let's delve into the formula. It boasts moisturizing oils, including jojoba seed oil and antioxidant-rich sunflower oil. As an extra win, it's vegan, cruelty-free, and free of parabens. Score!

Lip oil is the ideal choice if you're not a fan of the sticky sensation that often accompanies gloss but still crave a brilliant shine. This particular lip oil stands out with its initial soft jelly texture, transforming into a more traditional lip oil feel over time.

With eight available shades, I, being a 90s enthusiast, went for the shade Delight—a rose brown hue complimenting my go-to 90s-inspired blowout. Notably, this lip oil offers more pigmentation than the standard sheer-colored lip oils, providing an opaque look akin to a lip stain.

Rare Beauty Lip Oil Texture

The color payoff is impressive, leaving behind a lovely flush even after the shine diminishes. Rare Beauty's commitment to pigment is evident, aligning with their Soft Pinch Liquid Blush reputation. Selena herself attests to its efficacy, stating, "One swipe and your lips look so full and smooth! I love how easily you can build up the color without it getting sticky."

While lip oils tend to have a shorter lifespan, this one pleasantly surprised me with a few hours of wear due to its lasting color. Its easy touch-up, even without a mirror, makes it an ideal travel lip product, earning a coveted spot in my handbag.

Is Rare Beauty Lip Oil Worth The Hype?

Wondering if the Rare Beauty lip oil is worth the investment? Well, most high-end lip oils tend to hover around $25, with some even reaching a hefty $40 price tag. Priced at $20, the Rare Beauty Soft Pinch Tinted Lip Oil appears quite reasonable, considering its innovative formula. It impressed us with its lip conditioning and impressive color payoff, creating a delightful fusion of a lightweight lip oil, liquid lipstick, and lip stain. The only drawback? The intense cooling sensation upon application, which may be a bit much for those with dry skin. Nevertheless, we're eagerly awaiting the next restock and have already signed up for alerts.

Wrap Up

Lastly, I would thank Selena with all my heart, the age-old lip product debate can finally rest. The Rare Beauty lip oil combines the color and longevity of a lipstick, the shine of a gloss, and the moisturizing benefits of a lip oil—all conveniently packed in one tube. If you're seeking a year-round go-to lippie, swiftly add a tube (or more) to your Sephora cart, as I predict it'll be this season's must-have and sell out rapidly.

ALSO READ: Rare Beauty Drops the Perfect Hoodie and Sweatpants


Bianca Meadows, the seasoned beauty expert, brings her extensive writing experience to our website. With a flair for captivating storytelling and deep knowledge of skincare, makeup, and haircare, her concise yet informative articles empower readers to enhance their beauty routines.