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We all have that one fragrance that captures our essence, our true self. Some lean towards the fruity and sweet, leaving behind a candy-like aura. Others find solace in musky, earthy tones that ground them, or delicate florals that evoke a sense of lightness. As for Olivia Rodrigo, her olfactory identity is encapsulated in a fragrance that whispers, "you could maybe, possibly, naturally smell this way—if you're an angel."
Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum
In a late September interview with GQ, Rodrigo shared her indispensable items, and among them was her signature scent. The chosen elixir? Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum, a luxurious indulgence at $325. Rodrigo attested that this fragrance awakened her inner perfume aficionado, confessing, "I never was super into perfumes before I smelled this one, and I'm like, This is the one for me." So enamored is she that her home is graced with a candle emanating the same enchanting aroma.
Her preference for Baccarat Rouge 540 stems from a distaste for candy or floral scents; she seeks notes that feel more natural, ones that defy easy categorization. The allure lies in the perfume's composition—jasmine, saffron, cedarwood, and ambergris combine to create a scent that the brand claims will caress your skin like a woody breeze.
Rodrigo isn't alone in her admiration. The moment word spread about her olfactory devotion, TikTok users couldn't contain their excitement. Comments flooded in, praising the fragrance as the epitome of luxury, with some playfully claiming it had them levitating upon inhalation. The TikTok perfume community embraced #baccaratrouge540, accumulating a staggering 530.9 million views. Even singer Nessa Barrett joined the chorus, revealing that she's frequently asked about her scent when adorned with the coveted fragrance.
In typical TikTok fashion, the rise of this product sparked a quest for affordable alternatives. For those unwilling to part with $325, TikTokers suggest Ariana Grande's Cloud Perfume ($65) and Dossier's Ambery Saffron ($45) as worthy contenders, providing a more budget-friendly olfactory experience that captures the essence of the original.
Olivia Rodrigo's signature scent, a combination of two affordable drugstore perfumes, has become a viral sensation on TikTok. Her fans are flocking to buy the perfumes, and the trend shows no signs of slowing down. This phenomenon highlights how social media can turn ordinary products into must-haves, and how celebrities can influence consumer behavior in unexpected ways.