Sofia Richie's Clip Brand Launched Their First Styling Product


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Ever pondered your identity sans the colossal hair clip that defines you? Emi Jay, birthed from Julianne Goldmark's quest for escape from the monotony of school uniform life, birthed the dent-less knotted hair tie in 2009. This brand, cherished by It Girls, has since blossomed into an empire, offering an array of brushes, diverse barrettes, and the iconic “Big Effing Clip($34). Today, Emi Jay's repertoire extends to bows, shells, hearts, and even flower-shaped hair accessories, captivating enough to potentially sway Caroline Calloway from her love for fresh orchid blooms.

After a decade of adorning the chicest individuals with hair accessories, Emi Jay now ventures into styling products. Leading the charge is the Angelstick Hair Smoothing Balm ($38), a rosy wax stick crafted to refine your preferred hairstyle.

Sofia Richie Using Angelstick Hair Smoothing Balm

While not everyone experiences consistent heartache over hair accessories, occasional flyaways are a universal reality. For those who've mastered the art of concealing them or have earned a coveted spot on Emi Jay's early PR list alongside luminaries like Hailey Bieber, the sleek bun aficionado Sofia Richie, and the stylish Matilda Djerf, you too can now join their esteemed ranks.

Stay tuned for a comprehensive guide to the much-anticipated launch, and embrace the allure of Emi Jay's foray into styling perfection.

Emi Jay Angelstick Hair Smoothing Balm Review

Emi Jay has crafted a styling companion that effortlessly elevates your hair game—introducing Angelstick, the culmination of two years of dedicated creation. Picture slipping this little wonder into your bag for on-the-go touch-ups, whether you're hustling to work or catching up with friends over drinks.

Angelstick Hair Smoothing Balm
Emi Jay Angelstick Hair Smoothing Balm ($38)

Immerse yourself in the excitement of Emi Jay's maiden styling product launch, designed to add a touch of magic to your hair routine. Angelstick, a buttery and hydrating masterpiece, seamlessly extends the brand's legacy of a pearlescent wonderland. It's not just about style; it's about a resilient, sleek hold that complements all hair types and textures, mirroring the versatility of their iconic accessories.

The secret sauce? A carefully curated blend featuring castor seed oil, championing support, smoothness, and follicle protection. Sunflower seed wax ensures easy absorption, while candelilla wax conditions, softens, and fortifies with a robust hold. Murumuru butter steps in with a dose of hydration and scalp soothing, courtesy of hair-loving fatty acids, joined by vitamin E to moisturize and shield against free radicals.

Angelstick Hair Smoothing Balm

As Emi Jay embraces cruelty-free values, Angelstick proudly wears the vegan badge. It's a conscious creation, free from mineral oil, synthetic dyes, synthetic fragrance, parabens, sulfates, silicones, and phthalates. Expect a soft, non-crunchy finish that goes beyond mere styling—thanks to an abundance of nourishing oils, it's a treat for your hair, challenging the norm of traditional wax sticks.

How to Use It

Crafted to tackle flyaways and those rebellious loose strands whenever you need a quick fix, Angelstick offers a fuss-free solution. Whether your hair is dry or damp, simply use your fingertips to gently smooth a small amount of the product. If you prefer a hands-free approach, effortlessly glide the stick straight from the tube.

The versatility of Angelstick knows no bounds. Team it up with the brand's clips for a polished updo or let it work its magic to define curls when wearing your hair down.

But wait, there's more! Extend its heavenly touch to your brows—shape them to perfection using your fingertips or a spoolie. Angelstick: a divine multitasker, indeed.


Now is the time to say goodbye for good to flyaways and frizzy hair as the hero comes in now. The Anglestick offers a great coverage to these issues of hair that we deal with almost daily and no doubt we are too tired of dealing with it every single day. Thanks to Emi Jay for making our life better by inventing such a useful product.


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